Athletic Events with Pinwheel.

From ultra distance paddling to community 5Ks, cycling events to mud runs, Pinwheel powers athletic events of every type and size. Our platform supports large-scale races and multi day events as well as local runs and relays. Organizers use Pinwheel to handle registration, fundraising, volunteers, Packet Pickup/Check-in events, and communications in one place.

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How Pinwheel Supports Athletic Events

Registration

Create race pages with divisions, waves or corrals, team options, merchandise, and secure paid entry. Use waitlists or lotteries when demand is high. Offer discounts, financial aid, and payment plans. Manage waivers, custom questions, and automated confirmations.

Fundraising

Add donation opportunities to registration. Enable peer to peer fundraising with participant pages, team goals, progress tracking, and automated fundraising page generation. Provide minimum fundraising options when needed.

Volunteer Tools

Recruit and schedule volunteers with online applications, role assignments, shifts, and a volunteer portal for messages and updates.

Sponsor Management

Track and highlight sponsors, manage sponsorship packages, and recognize contributions across your event communications and materials.

Packet Pickup and Check-in

Use our online tool to speed up event day check-in and packet pickup, reducing lines and giving participants a smoother start to their experience.

Communication

Send targeted email and text messages for registration reminders, course updates, weather alerts, and results announcements. Include direct links so participants and volunteers can act immediately.

Reporting

View registrations, rosters, funds raised, and volunteer coverage in reports that help staff make decisions quickly.

Proven at Scale.

Pinwheel partners with a wide variety of athletic events across the country, including:

Missouri American Water MR340 - the world's longest non-stop river race
Lake Tahoe Relay - the oldest distance relay in the USA
Run for Food - 5,000+ person Thanksgiving Day 5K
Girls on the Run 5Ks - one of the largest 5K series in the country
Ride the Rim - one of Oregon’s most well-known and epic cycling events
Ohio River Paddlefest - the nation's largest paddling celebration
Muddy Mamas Mud Run - an all-female mud run and obstacle course fundraiser

Why It Matters

Athletes expect simple online sign up and clear communication. Sponsors and nonprofit partners expect measurable results. Volunteers need clear roles, shift details, and communication to feel supported. Pinwheel delivers all of this, reducing paperwork and giving organizers a complete view of participants, donors, and volunteers.