Help Event Donors Multiply Their Impact with Matching Gifts

Jennifer Speak • August 3, 2026

Many companies match charitable donations made by their employees, but donors do not always know that these programs exist or understand how to submit a matching gift request. In fact, 78% of donors are unaware if their company offers a matching gift program. As a result, nonprofits may miss opportunities to receive additional funding from donations they have already inspired.


Pinwheel is excited to expand our integration with Double the Donation by bringing matching gift tools directly into the event registration process!


Organizations with a Double the Donation integration can now help donors check matching gift eligibility when making a donation on a Pinwheel event registration form. The integration was already available for Pinwheel fundraisers, and this expansion creates another opportunity to identify matching gifts while donors are actively supporting your organization.


Why Matching Gifts Matter

A matching gift is a charitable contribution made by a company after an employee donates to an eligible nonprofit. Depending on the employer’s program, a donor’s original contribution may be doubled or even increased further.


These programs can provide meaningful additional revenue without requiring organizations to find new donors or ask existing supporters to make another gift. Over 26 million people work for companies with matching gift programs. Still, matching gift opportunities are often missed because donors:

  • Do not know their employer offers a matching gift program
  • Are unsure whether the nonprofit or donation is eligible
  • Do not know where to find the required forms
  • Forget to complete the matching gift request after donating


Making matching gift information available during the donation process helps address these common barriers.


How the Integration Works

When a donor makes a contribution on the Donation page of a Pinwheel event registration form, the Double the Donation search tool allows the donor to look up an employer and review available matching gift opportunities.


The process continues after the donation is completed:

  1. Donors search for employers. The matching gift search is included directly within the event donation experience.
  2. Company-specific instructions are provided. On the confirmation page, eligible donors can review information about an employer’s matching gift program and the steps required to submit a request.
  3. Donation information is synced. Pinwheel sends the transaction data to Double the Donation, giving organizations insights into the donor’s matching gift journey.
  4. Automated reminders can follow. Double the Donation can send follow-up emails reminding eligible donors to complete the matching gift process.


This approach gives donors helpful information at the moment they are most engaged while reducing the amount of manual follow-up required from nonprofit staff.


Add Matching Gifts to More Donor Touchpoints

Event registration forms can introduce an organization to a wide range of supporters, including participants, parents, caregivers, volunteers, sponsors, and community members. A person who registers for a 5K, gala, tournament, camp, or after-school program may also choose to make a donation during registration.


By adding matching gift information to this process, organizations can identify opportunities that might otherwise go unnoticed. Research shows that 84% of donors are more likely to give if a match is offered, and mentioning matching gifts leads to a 51% increase in average donation amount. Highlighting matching potential at registration transforms routine event sign-ups into significantly higher-value contributions.


The expanded integration also creates a more consistent donor experience. Organizations already using Double the Donation with Pinwheel fundraisers can now extend the same matching gift support to donations collected through event registration forms.


Make It Easier for Donors to Take the Next Step

Donors are more likely to complete a matching gift request when instructions are easy to find and specific to each employer. Instead of asking donors to research company programs independently, the integration provides relevant information as part of the donation and confirmation process.


For organizations, this means:

  • More donors can become aware of matching gift eligibility
  • Donors receive clearer instructions for submitting requests
  • Automated follow-up can help prevent eligible gifts from being forgotten
  • Existing donations have the potential to generate additional revenue
  • Matching gift activity remains connected to the organization’s fundraising tools


The goal is not to add another complicated step to registration. It is to make an existing fundraising opportunity easier for donors to discover and complete.


Getting Started

The expanded Pinwheel matching gift functionality is now available to accounts with a Double the Donation integration.


Organizations can follow the Double the Donation integration guide for step-by-step instructions to activate and configure the feature for event registration forms. Once enabled, the integration can help turn event donations into larger contributions without requiring donors to give more from their own pockets.


Matching gifts are an effective way to increase the value of the support your organization is already receiving. By bringing matching gift tools directly into event registration, Pinwheel and Double the Donation are making it easier for donors to multiply their impact and for nonprofits to capture more of the funding available to them.


Ready to add matching gift opportunities to your Pinwheel event forms? Review the integration guide or contact Pinwheel Support for assistance getting started.


Happy fundraising!

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