Michael Reale • February 18, 2025

Pinwheel’s Store Tool integrates merchandise sales directly into event registrations and recruitment campaigns. Whether you're selling branded t-shirts, water bottles, or raffle tickets, the tool ensures everything is available in one place – right when participants are engaged and have a payment method handy, increasing the likelihood of purchases.


And it’s not just about generating revenue—branded merchandise strengthens participants' and volunteers' connection to your cause. Every t-shirt worn or water bottle used serves as a lasting reminder of your mission, encouraging future involvement.


Sell Products with Ease

Merchandise sales can benefit from the flexible options offered in the Pinwheel Store Tool. You can:

  • Offer products with multiple attributes like size, color, and/or gender.
  • Restrict certain products to specific event categories; for example, sell "26.2 Mile Warrior" t-shirts only to marathon participants, while keeping them unavailable to the 5K registrants.
  • Allow customization, such as adding names to race bibs, jerseys, or yard signs.
  • Require a merchandise purchase with event registration, for instance, bundling gala tickets with dinner packages.
  • Offer upgrades, such as premium materials for t-shirts (cotton vs. technical fabric).
  • Sell items at either the participant or transaction level - participant-level sales enable personalized selections like T-shirt sizes or meal choices for each registrant, while transaction-level sales allow quick and easy purchases of any item.

 

Manage Limited Quantities

Do you have a limited number of items, such as 50 exclusive tote bags or 10 signed posters? No problem. The Store Inventory Tool lets you set quantity limits, so you can:

  • Avoid overselling.
  • Automatically track remaining inventory.
  • Create urgency for buyers to act quickly.


Clear Out Leftover Inventory

Left with extra items from previous events? Turn them into revenue by listing them in the current event or campaign’s store, using the inventory tool to manage available quantities. Not only does this help clear inventory and generate sales, but it also provides additional opportunities for participants and volunteers to support your cause.


If you have questions about how to set up the tool, contact our team to get started, or visit the Pinwheel Help Center.


Happy selling!

Green infographic: “A donation receipt is not a thank-you note” with central thank-you icon and icons around it.
By Jennifer Speak • October 1, 2026
A donation receipt confirms a gift, but it isn’t a thank-you. Learn best practices for acknowledging donors and building lasting relationships.
Green promo graphic with text “Teams are more than a registration type” and a circular team collaboration illustration
By Jennifer Speak • September 5, 2026
Pinwheel’s flexible team tools support payments, captain management, scheduling, products, fundraising, and communications for every kind of event.
Green promo graphic: “Help event donors multiply their impact with matching gifts” and “Matching Gifts on Event Forms”
By Jennifer Speak • August 3, 2026
Help donors multiply their impact with matching gifts. Pinwheel’s expanded Double the Donation integration now brings matching gift tools to event forms.
Rain, heat, and parking event-day essentials with phone app, sun, umbrella, and parking sign
By Jennifer Speak • June 26, 2026
Prepare for summer event day with practical plans for rain, heat, parking, check-in, volunteer communication, and urgent attendee updates.
Graphic reading “WHAT NONPROFITS SHOULD MEASURE AFTER AN EVENT” with charts and magnifying glass on green background
By Jennifer Speak • May 27, 2026
Learn which event metrics nonprofits should review after a 5K, gala, fundraiser, or after-school program to improve attendance, fundraising, and future planning.
Promotional graphic for check-in app: green background, “Check-In Made Easy” text, phone and calendar icons.
By Jennifer Speak • April 28, 2026
Transform your event day with smarter check-in. Learn how streamlined, digital tools reduce lines, improve experiences, and give you real-time data to run more successful programs.
Handshake between a business sponsor and nonprofit participant with 5K medal, gala VIP badge, and go
By Jennifer Speak • March 30, 2026
Learn how to recruit, secure, and manage event sponsors for 5Ks, galas, and golf tournaments. Practical strategies to grow sponsorship revenue and stay organized.
One platform text with event icons: golf, gala, bowling, and a team running.
By Jennifer Speak • February 14, 2026
Run golf tournaments, bowling tournaments, galas, fairs, and races with powerful registration, fundraising, check-in, and reporting tools in one connected platform.
Graphic: Bowling theme, contrasting paper registration with online registration, green and blue colors.
By Jennifer Speak • January 8, 2026
Many bowling organizations are moving away from paper registration. Learn how online bowling registration increases entries, improves accuracy, and speeds up payments.
Graphic with text
By Jennifer Speak • December 12, 2025
Best practices for increasing recurring donations